SUE, Inc.

The goal of the Subsurface Utility Engineering concept was to bring together the technical nature of the industry with a playful reference to Sue, the widely recognized nickname of the largest and most well-preserved Tyrannosaurus Rex specimen ever discovered. The design process included multiple renditions, some of which did not make the final cut, but were nonetheless an important part of the project. Through the creative collaboration between the design team and the client, the aim was to craft a unique and memorable brand identity that accurately reflected the nature of their services and the spirit of their company. The result was a cohesive and eye-catching design that captured the essence of the client’s business and stood out in the competitive world of subsurface utility engineering.